Video games in the UK are rated on content by the Pan European Games Information System (PEGI), Which gives a rating and advisory as to the nature of content present in the game.
From the 30th of July, The Video Standards Council (VSC) has taken over the classification of video games released in Britain from the British Board of Film Classification (BBFC). This means that age ratings are now legally enforceable. Retailers selling age restricted video games to children, or to parents with the intent to allow a child to play, will now be legally liable and may face fine or imprisonment.
Minister for Culture, Communications & the Creative Industries Ed Vaizey stated that of change: “It will give parents greater confidence that their children can only get suitable games while we are creating a simpler system for industry having their games age-rated.”
A previous study conducted by the video games industry concluded that while parents are aware of the classification system present for video games, the majority allowed their children to play games rated above their age anyway.
http://gamesratingauthority.org/Industry/ – VSC website
http://www.bbfc.co.uk/industry-services/video-games – BBFC website
http://www.pegi.info/en/index/id/23/ – PEGI website
http://www.vaizey.com/ – information on Minister Ed Vaizey